THE CREATION...

     BUTTRFLY – is symbolic to the growth most of us go through, no matter how long or difficult the journey, to eventually find our most beautiful self.  A situation where love and inclusion is commonplace.  True beauty is abundantly diverse which is synonymous with the butterfly species.  Our apparel is very fresh, stylish and fun, as well as, a constant reminder of the true beauty each and everyone of us absolutely possess.  As we learn to spread our wings we can continually be proud of who we are, how far we’ve come and just how far we can actually go!  BUTTRFLY

None of us are perfect and when we go through a tough situation we rarely come out of it unscathed. To reemerge not behind bars or in a mental institution, that is a beautiful thing because thought, growth and better judgement had been applied! This is a real life represented brand. We know there are a great many more good people than current media outlets would have you believe. We believe our brand will highlight and embolden individuals to proudly continue to make good decisions representing in our gear. We insist you need only to trust your instincts when considering our brand as something to proudly wear. We started from an idea based on a multitude of genuine experiences and we are launching with a very casual approach to the clothing industry. As we grow, we invite you to as well because beauty has no limits other than the ones we set for ourselves. So now that you know, it’s only right for us to continue to grow!! Let’s go!!